Aura Groupe was brought on to create Brickell City Centre’s 2018 retail campaign.
We created a concept that would break the Miami stereotype of sandy beaches and palm trees and put Brickell City Centre as the frontrunner of Miami’s fashion scene. With our ‘Dare to Shop Differently’ campaign, we worked with a variety of color styling themes to pop against the downtown architecture and compliment BCC as the landmark of the new Miami.
Alongside the lifestyle campaign, we crafted studio images that would highlight the best of Brickell City Centre. These monochromatic images emphasized retailer products in a unique way as each ad worked around a specific color theme to strengthen the overall messaging.